About
A forecast shouldshow its work.
Why Vantro exists
Vantro started as a spreadsheet one sales ops team rebuilt every Thursday night, so their CRO had something to say on Friday.
The spreadsheet worked until it didn't. Rep calls came in optimistic, managers trimmed them by feel, and by the board meeting nobody could explain the number. So we started scoring deals from what was actually happening on them, and showing how unsure that score was.
We are a small team in Austin, spread across four US time zones, building for the people who own a revenue number and have to defend it.
Four things wewon't trade away.
- 01
Every number travels with its range.
A single figure hides how sure you are. Every forecast in Vantro carries its range, and the range is honest about how much pipeline is still open.
- 02
Every score explains itself.
If a manager can't see why a deal is at 64%, they won't trust it, and they shouldn't. Reasons sit next to every number.
- 03
Reps shouldn't feed the model.
We read what already happens: meetings, emails, stage changes. Nobody is asked to fill in another field so a forecast can exist.
- 04
Keep score on ourselves.
Vantro records every forecast it makes. At quarter end you see how close it was, next to how close your team's call was.
The team
Sales ops, data science and design, in roughly equal parts.
Maya Okafor
Co-founder, CEO
Ran sales operations for a 200-seller team.
Daniel Reyes
Co-founder, CTO
Built pricing models in insurance before this.
Priya Nair
Head of Data Science
Works on calibration and forecast ranges.
Sam Whitfield
Design Lead
Designs the charts you'll stare at on Mondays.
Leah Brennan
Customer Engineering
Leads setup and CRM mapping reviews.
Jonah Patel
Account Executive
Yes, he is forecast by Vantro too.
Open roles
Small team, real ownership, and a forecast on everything we ship.
See your own pipelineas a forecast.
A 30-minute walkthrough built around how your CRM is set up. No slide deck.